Articles written by Rex Jones

Stepping into the world of professional photography isn't just about mastering the art of creating stunning images. It's about becoming a dynamic, evolving brand in an industry that never stands still. As photographers, we are visual storytellers, but often, we become so engrossed in narrating other people's stories that we overlook our own.

Collaborating with models for trade shoots, often referred to as TFP (Time for Print), provides a wealth of benefits to both parties involved. In this type of collaboration, neither party charges for their services, but both receive valuable assets in the form of high-quality images that can be used to build their respective portfolios.

As a photographer, understanding your place in the market is essential to the success of your business. Whether you are just starting out or are an established photographer, it's important to have a clear understanding of your competition, your preferred target audience, and demand for the photography services you offer.

As a photographer, it's important for you to understand the significance of branding in your industry. While it may not seem obvious, branding is just as important for small businesses like yours as it is for large corporations. Branding encompasses much more than just a logo. It is the first interaction a potential client will have with your business.

Headshots really aren't rocket science, but sub-par images being created, which can break the personal brand for which they are intended. This short video points out five relatively simple things that can be fixed with a little preparation before your next headshot session.

Whether you are planning your trip to the desert from across a couple state lines or from across the world, here are a few things to take into account before actually spending any money on your travel plans.

I'm not the first photographer that ended up going through the fun life challenge of combating cancer, and I sadly won't be the last. I did, however, find that my passion for photography and sharing with others helped me through some incredibly tough times.

Let's really be honest here, Facebook and Instagram have changed the rules enough times now that it's driven most of the fun out of the social media platforms and it's long been time for a change. Instagram used to be great for photographers but has since become an almost pointless endeavor for anyone that doesn't already have 100,000 followers or more.

Landscape photography, as an art form, has benefited from techniques such as dodging and burning long before the advent of the digital camera. There are plenty of tutorials out there, both good and bad, about what to do with your images after you snap the shutter but sometimes the simplest methods are often the most rewarding.